The food marketplace is undergoing significant change. The modern food consumer is demanding more information about their food choices, from how food is sourced, delivered, and prepared to ingredients and their provenance. People also want to personalize their eating experiences, a model that will align the food industry with other consumer sectors.
The key to surviving and thriving in the new realities of consumer demand is to have an absolute lock on your supply chain — being able to verify the authenticity and origin of your raw materials and ingredients, and effectively, quickly, and accurately track and trace your products as they move across a global network of growers and shippers, distributors and manufacturers, and online and in-person retail outlets.
