rfxcel Consumer Engagement: Every customer a brand ambassador, every transaction an opportunity
Get closer to your customers and drive growth
- Connect directly to consumers using data from a digital supply chain
- Hyper-personalize and hyper-target every engagement
- Share the product information that consumers demand
- Propel engagement with a Business Rules Engine that enables every product to “broadcast” a specific message to specific consumers in specific situations
- Invigorate apps, loyalty programs, exclusive content, contests, games, and chatbots
- Scale engagements quickly and easily
- Build business intelligence with detailed customer information
- Bring consumer engagement into your brand protection strategy
- Increase consumer satisfaction
Turn your products into influential interactive experiences
Our platform is the foundation of a successful consumer engagement strategy. It transforms your products into digital assets with unique digital identities that you’ll use to reach more customers and bring them closer to your brand.
Connected to our Traceability System, you’ll leverage product data to entice consumers to interact with your products before, during, and after the sale. You’ll fuel engagements with apps, rewards programs, games, and contests. You’ll meet consumer demands for transparency by sharing product information. You’ll target engagements to specific locations, times, and events.
You’ll also gain valuable insight into your customers. Where are they buying your products? What are their likes and dislikes? What inspires them? With better business intelligence, you’ll develop better consumer engagement strategies and improve your supply chain.
Hyper-targeted consumer experiences
- Personalized content enabled by a sophisticated Business Rules Engine
- Engagement-focused loyalty points and programs
- Exclusive content
- Raffles and games
- Personalized videos
- Reward consumers for purchasing products and engaging with them
- Use consumer’s demographic information and geo-location for hyper-targeted, omnichannel engagement
Business value and business intelligence
- Serialize to make every product a digital asset with a unique digital identity
- Leverage unique digital identity for unit-level engagement (e.g., sweepstakes, rewards, location-specific content)
- Enable advanced analytics to translate consumer interaction into valuable information business
- Build, with Mobile Traceability, indelible product provenance to share with consumers, burnish brand reputation
- Use an app for engagement; monitor and track consumer activities/behavior when they scan QR codes or post online
- Collect valuable consumer data you can use to improve engagement and supply chain efficiency
Additional benefits from an rfxcel digital supply chain
- Facilitate collaboration, coordination, and communication with partners, regulators, and other stakeholders
- Track and trace raw materials to finished goods
- 24/7 real-time environmental monitoring
- Optimize recall management
- Authenticate products anywhere in your supply chain
- Combat counterfeits
- Fast deployment by a dedicated rfxcel team
- Customizable solutions to meet your exact needs
- Quick, straightforward training
- Simple user interface for full visualization of supply chain in real time
