Get closer to your customers and drive growth
- Connect directly to consumers using data from a digital supply chain
- Hyper-personalize and hyper-target every engagement
- Share the product information that consumers demand
- Propel engagement with a Business Rules Engine that enables every product to “broadcast” a specific message to specific consumers in specific situations
- Invigorate apps, loyalty programs, exclusive content, contests, games, and chatbots
- Scale engagements quickly and easily
- Build business intelligence with detailed customer information
- Bring consumer engagement into your brand protection strategy
- Increase consumer satisfaction
Turn your products into influential interactive experiences
Our platform is the foundation of a successful consumer engagement strategy. It transforms your products into digital assets with unique digital identities that you’ll use to reach more customers and bring them closer to your brand.
Connected to our Traceability System, you’ll leverage product data to entice consumers to interact with your products before, during, and after the sale. You’ll fuel engagements with apps, rewards programs, games, and contests. You’ll meet consumer demands for transparency by sharing product information. You’ll target engagements to specific locations, times, and events.
You’ll also gain valuable insight into your customers. Where are they buying your products? What are their likes and dislikes? What inspires them? With better business intelligence, you’ll develop better consumer engagement strategies and improve your supply chain.
Hyper-targeted consumer experiences
- Personalized content enabled by a sophisticated Business Rules Engine
- Engagement-focused loyalty points and programs
- Exclusive content
- Raffles and games
- Personalized videos
- Reward consumers for purchasing products and engaging with them
- Use consumer’s demographic information and geo-location for hyper-targeted, omnichannel engagement
Business value and business intelligence
- Serialize to make every product a digital asset with a unique digital identity
- Leverage unique digital identity for unit-level engagement (e.g., sweepstakes, rewards, location-specific content)
- Enable advanced analytics to translate consumer interaction into valuable information business
- Build, with Mobile Traceability, indelible product provenance to share with consumers, burnish brand reputation
- Use an app for engagement; monitor and track consumer activities/behavior when they scan QR codes or post online
- Collect valuable consumer data you can use to improve engagement and supply chain efficiency
Additional benefits from an rfxcel digital supply chain
- Facilitate collaboration, coordination, and communication with partners, regulators, and other stakeholders
- Track and trace raw materials to finished goods
- 24/7 real-time environmental monitoring
- Optimize recall management
- Authenticate products anywhere in your supply chain
- Combat counterfeits
- Fast deployment by a dedicated rfxcel team
- Customizable solutions to meet your exact needs
- Quick, straightforward training
- Simple user interface for full visualization of supply chain in real time
See how customers are succeeding with rfxcel
“rfxcel anticipated our needs right from the start.
They worked closely with our team to tailor a solution that ensured seamless integration with our existing systems so our work wouldn’t be disrupted. Rfxcel also quickly grasped that enabling visibility into our complex supply chain was really about protecting our staff and saving lives.”
— International Committee of the Red Cross Representative
“I can’t say enough about rfxcel’s support team.
They have been an amazing group to work with. When I have an issue, they jump right on it and maintain our customer satisfaction — not just with Legacy, but our downstream partners too, which is vital to our success. Their service is simply outstanding. It’s critical for Legacy’s customers to have accurate EPCIS information always. When we’ve had a problem, the rfxcel team diagnosed it quickly, finding the root cause and really working with me to implement solutions that help prevent further notifications.
I look forward to continuing Legacy’s path forward with rfxcel and growing our partnership. Thanks again for supporting us through our serialization journey!”