Brand Protection Solutions: Safeguarding Your Brand's Reputation

Brand Protection Solutions in the Track and Trace Industry

Fortify your brand with data from a digital supply chain

  • Shield your brand with a unique digital identity for every product
  • Create an indelible, demonstrable, shareable product provenance
  • Eliminate gray markets and parallel markets
  • Monitor 24/7 to ensure product quality and combat theft, diversion, and counterfeits
  • Establish enterprise-level integrity throughout the product lifecycle
  • Track and trace in real time from the factory to the consumer — and beyond
  • Instill confidence with your trading partners
  • Inspire consumer trust with transparency and engagement
  • Crowdsource brand protection through your consumer engagement activities

Put brand protection into your supply chain DNA

At every level, at every node, with every partner, customer, and transaction, our solutions turn your products into traceable, data-rich digital assets that build a shield around your brand. From engaging consumers with product data to thwarting brandjackers and counterfeits online, we make you fast, tactical, and secure.

Avoid brand jeopardy by endowing every product with unique digital identity. Monitor individual units and aggregations on land, sea, and air to fight theft, diversion, fakes, and gray markets. Authenticate products anywhere in your supply chain. Show consumers that you’re trustworthy by sharing rich product data and inviting them to share their experiences. Leverage artificial intelligence for protection across your supply chain and engagement in all platforms.

With these capabilities, you’ll demonstrate to the world that your brand is strong and reliable. You’ll cultivate and cement a reputation for integrity and transparency with partners and consumers. You’ll utilize data to innovate protection, engagement, and other operational strategies. And you’ll have peace of mind knowing there’s an rfxcel team committed to your brand’s security and success.

Pillars to support and burnish your brand

  • Give consumers the information and service they demand
  • Built stronger relationships with partners and other stakeholders
  • Prove your products are what you say they are
  • Build trust with transparency and demonstrable product provenance
  • Engage with consumers to share information about suspect products, websites, and social media activity
  • Ensure and promote authentic brand experiences

Unit-level data, universal protection

  • “Lock down” every product with a unique digital identity
  • Observe every aspect of your supply chain in real time, 24/7
  • Prevent diversion, theft, and fraud at every touchpoint
  • Protect against intellectual property infringements
  • Use your budget wisely for maximum protection; tailor solutions to own risk level
  • Optimize staff time and resources with fast implementation and an easy-to-use interface
  • Identify and mitigate vulnerabilities and dependencies
  • Granular data improves all operations: processes, outcomes, product quality, decision-making, recalls

Additional benefits from an rfxcel digital supply chain

  • Create a dynamic universe of consumer engagement opportunities
  • Facilitate collaboration, coordination, and communication with partners, regulators, and other stakeholders
  • Track and trace raw materials to finished goods
  • 24/7 real-time environmental monitoring
  • Optimized recall management
  • Fast deployment by a dedicated rfxcel team
  • Customizable solutions to meet your exact needs
  • Quick, straightforward training
  • Simple user interface for full visualization of supply chain in real time

    See how customers are succeeding with rfxcel

    Ready to see what rfxcel can do?